AB Med Rural Health Educational Outreach

Rural Health Educational Outreach

Rural and remote healthcare workforce have unique educational requirements. In an effort to tailor online educational modules to the needs of this unique group, a survey was created and submitted for peer input and direction. We created an email database for connecting with rural healthcare workforce and stakeholders to explore and create a survey of educational topics related to rural health.

Our presentation explores both the creation of our outreach and the results of our educational survey for rural health.

You can download or print the PDF version of the Rural Health Educational Outreach here



Initially, our goal was twofold: assemble a list of stakeholders for further networking and distill down a large number of educational topics to five to ten subjects for our initial focus and creation. We feel we succeeded in both and learned about which rural health leaders were more inclined to complete our survey and participate.


Creation of an email database of relevant stakeholders was created using a proprietary subscription service. An initial list of cloud based educational topics was devised and then distilled down to 7 primary topics using an analysis plan. Following creation of a survey using a third-party paid service, the stakeholders were sent a copy of this survey to solicit input. Results were interpreted through data coding.

AB Med Rural Health Educational Outreach Materials & Methods




Our survey responses were much less than initially anticipated. We also noted a larger discrepancy between occupations of responders. We did notice a larger than expected number of correlations in responses on preferences of educational topics.

Our largest group of responders were rural health facility CEOs. This could have skewed our data which indicated a preponderance towards revenue streams and financial learning. Also, unexpectedly there was low interest in participating as guest lecturers in webinars.





The ranking options were given a point value so we could apply an average ranking and determine which educational topic was of most interest to our responders.





Using our third party software we applied “Average Ranking” to calculate which choice was most preferred.

w = weight of ranked position
x = response count for answer choice















Perhaps our largest feeling after completion of this project was that the rural health community frequently feels underrepresented and not heard but when given an opportunity to contribute, many chose not to participate.

We would also like to be part of encouraging increased cooperation with rural health stakeholders and leaders.


Potential barriers to completion of our survey could have included the relatively short response window, which it was only delivered via email and was only sent to “upper level management”.

We also noted, based on the number of CEO participants and their responses that they are the ones scrambling for solutions and working to trouble shoot problems for their facilities and communities.

Lastly, we learned that based on our survey, rural health facilities are most interested about generating new revenue streams and grant writing.


AB Med looks forward to partnering with critical access and rural hospitals to improve practice management. We are also working on completion of our cloud based learning platform and educational modules, targeted to the rural health workforce.


Colorado Rural Health Center visit
University of Arizona Center for Rural Health visit

You can download or print the PDF version of the Rural Health Educational Outreach here


  1. Jill Bullock

    Thanks for crediting us at the Center for Rural Health in Arizona

leave a Comment